Video Details
IPLE Video 5 of 6: The Legality of Internet Search Engine Keywords
Overview
For practitioners and brand owners, keywords and phrases used in online advertising present a significant problem as advertisers seek to gain higher search rankings by using their competitors’ trademarks.
Details
By Birgit Clark, Trademark Attorney, Boult Wade Tennant
Dr Birgit Clark is a registered and European Trade Mark attorney in Boult Wade Tennant's Trade Mark and Domain Name Group in the firm's London office. Birgit is also a German qualified lawyer (Rechtsanwalt), has an LL.M. from the University of Aberdeen, and a Doctorate in Law from the University of Tübingen, Germany. Working mainly for corporate clients, she has substantial experience with the management of large overseas trade mark portfolios and a particular interest in contentious work. Birgit frequently publishes and speaks on intellectual property issues and has published several articles on keyword advertising.
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