IMPORTANT NOTICE – SYSTEMS WORK August 27th - August 28th Due to maintenance work, SERION/SAEGIS will be unavailable from Saturday August 27th, 8:00 AM CEST to Sunday August 28th , 4:00 PM CEST. We apologize for any inconvenience this may cause you.
Featured Special Report: When Free Isn’t Really Free: Five Reasons to Avoid Free Online Trademark Screening Tools
Budget and time pressures are causing some professionals to seek out free alternatives when performing initial trademark screening searches. But are they really “free”?
In today’s global, digital marketplace, the risk of trademark infringement that damages brand equity has never been greater. It is essential to have a comprehensive, global strategy for detecting infringement rapidly and acting early to defend trademarks across all channels.
During mergers or acquisitions, organizations need to take stock of their valuable brand assets. Reviewing and validating trademark rights is an essential step for due diligence, helping avoid costly surprises.
In the span of just a few short years, the term “hashtag” (or more commonly #)has gone from near obscurity to almost universal omnipresence. Thanks to social media, the hashtag has been pushed to the forefront of our lexicon.
Global markets and online channels have transformed the challenge of clearing trademarks, introducing new risks. Understanding those risks, and how to mitigate them, is crucially important for trademark professionals seeking to build and protect strong brands today.