Special Reports

Thinking about moving your brand into China?

Strategies to keep your trademark safe, before and after your launch.

Six Strategies for Policing Brands in the Information Age

In today’s global, digital marketplace, the risk of trademark infringement that damages brand equity has never been greater. It is essential to have a comprehensive, global strategy for detecting infringement rapidly and acting early to defend trademarks across all channels.

Trademark Due Diligence for Mergers and Acquisitions

During mergers or acquisitions, organizations need to take stock of their valuable brand assets. Reviewing and validating trademark rights is an essential step for due diligence, helping avoid costly surprises.

#CanWeTrademarkIt?

In the span of just a few short years, the term “hashtag” (or more commonly #)has gone from near obscurity to almost universal omnipresence. Thanks to social media, the hashtag has been pushed to the forefront of our lexicon.

Trademark Clearance Trends and Best Practices

Global markets and online channels have transformed the challenge of clearing trademarks, introducing new risks. Understanding those risks, and how to mitigate them, is crucially important for trademark professionals seeking to build and protect strong brands today.

Safeguarding Your Brands on Social Media

Social media has changed the way consumers and brands interact. Trademark owners need to be aware of the impact of social media on their valuable trademarks—including the potential risks and strategies for mitigating those risks.