Special Report Details

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Overview

Chinese brands are expanding internationally at a rapidly-growing pace. This latest report tracks trends in global trademark activity among Chinese and other international brands over the last 25 years based on data from the Thomson Reuters CompuMark SAEGIS® on SERION®. It also includes analysis and key steps to effective brand protection and the global expansion strategies of some of China’s leading brands, with commentary from intellectual property professionals at Alibaba Group, Tencent, the China Trademark Association and Unitalen Attorneys at Law.

Details


Chinese brands are expanding internationally at a rapidly-growing pace.  This latest report tracks trends in global trademark activity among Chinese and other international brands over the last 25 years based on data from the Thomson Reuters CompuMark SAEGIS® on SERION®. It also includes analysis and key steps to effective brand protection and the global expansion strategies of some of China’s leading brands, with commentary from intellectual property professionals at Alibaba Group, Tencent, the China Trademark Association and Unitalen Attorneys at Law.